B2C Sr. Product Marketing Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Job Overview: The Senior Manager of Product Marketing is a strategic leader of all marketing aspects of specific product lines. This role works closely with business leaders, marketing, product management, and other key stakeholders to develop and execute marketing plans. The Sr. Manager, Product Marketing plays a critical part in achieving the overall objectives for the business by performing various marketing duties in support of go-to-market planning, product positioning, marketing performance and optimization.

Responsibilities:

• Partner with business leaders to align on company goals and translating them into actionable marketing roadmaps.
• Actively partners with product management to align product and marketing roadmaps, prioritizing based on opportunity size and business strategy.
• Works closely with key stakeholders to ensure effective go-to-market planning and execution.
• Partner with performance marketing stakeholders to develop and execute marketing plans for assigned markets and/or products - including, PPC, SEO, Email, Content, Social, Affiliate, etc.
• Achieves business goals and B2C growth objectives through continuous analysis and performance optimization.
• Understands the products and services offering and approach of key competitors; communicates products and services differentiation and creates feedback loops with senior leadership and product managers.
• Drives effective product positioning and messages backed by market research and user segmentation.
• Manages direct reports and provides strategic guidance, aligning with business goals and needs.

Competencies Required:

• 5+ years of Product Marketing experience in a Sr Manager/ Manager capacity.
• 3+ years of experience in managing direct report. Demonstrable experience managing and growing members of the junior team
• Highly analytical decision maker. Adept at translating consumer and performance insights into strategic roadmaps
• Strong background in B2C marketing. Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness.
• Ability to drive projects forward while staying laser focused on the big picture and strategy.
• Thrives in a fast-paced and dynamic work environment. Ability to prioritize multiple projects to achieve business objectives.
• Has excellent communication skills and can provide constructive feedback to management along with recommendations for performance improvements
• Proficient with analytical and marketing tools
• Bachelor’s degree in marketing, Computer Science, Business, or related field preferred

Performance Expectations:

• Leads product marketing and marketing performance for assigned portfolio of products and markets.
• Meets business goals through proactive leadership across marketing performance and optimization
• Proactively champions cross-functional teams to prioritize initiatives that support business goals
• Successfully launches, tracks and revisits portfolio performance with the goal of meeting forecast

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.