Digital Marketing Channel Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Position Overview:
We are seeking a Digital Marketing Channel Manager to join our high-performing Search Engine Marketing (SEM) team. This role will be pivotal in growing our social program, with a strong focus on increasing Facebook activity as well as establishing and expanding our presence to Reddit & YouTube as a top priority. The ideal candidate will have significant experience in social media strategy and execution and a desire to gain exposure to SEO and PPC channels. This position offers a unique opportunity for a skilled and autonomous professional to develop deeper expertise in digital marketing while directly impacting the success of our SEM and social initiatives.

Core Mission:
Grow revenue from social media platforms, to $100k+/brand, for 1 brand.

Key Responsibilities:
Social Media Strategy and Growth:

• Lead the expansion of our social media program, with Reddit and YouTube as the primary focus.
• Develop and execute strategies to grow channel engagement, drive traffic, and support brand visibility.
• Collaborate with team leads to align social content with SEO and PPC strategies.

Content Planning and Execution:

• Build and maintain content calendars to ensure a consistent posting schedule.
• Work with cross-functional teams to create, source, and manage high-quality social content.
• Develop and maintain processes for content creation, posting, and engagement.

Data Analysis and Reporting:

• Track and report on social media performance, providing actionable insights to guide strategy.
• Analyze and interpret cross-channel data to identify growth opportunities.

Collaboration and Learning:

• Work closely with the SEM team, including team leads and managers, to integrate social strategies with broader SEM initiatives.
• Demonstrate a proactive approach to learning new skills and expanding knowledge across SEO and PPC.

SEO and PPC Support:

• Assist in campaign setup and execution for SEO and PPC channels as part of professional development.
• Gain experience analyzing data and drawing actionable insights to support channel growth.
• Collaborate with channel leads and managers to optimize campaigns and maximize ROI.

Qualifications:

• Proven experience in social media marketing, with a strong focus on YouTube.
• Basic understanding of digital marketing principles, with a willingness to learn SEO and PPC.
• Strong analytical skills and ability to interpret data to inform strategies.
• Excellent communication and collaboration skills.
• Self-motivated with the ability to work autonomously while maintaining alignment with team objectives.
• Passion for continuous learning and professional growth.

Preferred Skills:

• Experience with tools like Google Analytics, YouTube Studio, or other social media management platforms.
• Familiarity with SEO best practices and PPC platforms like Google Ads or Microsoft Ads.
• Basic knowledge of content management systems and marketing calendars.

Reporting Structure:
This role reports directly to the Sr. Manager, SEM and will collaborate closely with team leads for PPC and SEO, as well as other specialists and cross-team stakeholders across verticals.

Day-to-Day:

• Schedule and post content across Facebook, Reddit and YouTube, ensuring alignment with content calendars and campaign objectives.
• Plan and strategize future content, collaborating with SEO and PPC teams to align messaging and optimize cross-channel efforts.
• Analyze social media performance metrics, such as engagement rates and traffic contributions, to uncover growth opportunities and refine strategies.
• Manage social media projects, including content initiatives and pilot programs, to support ongoing growth objectives.
• Engage with online communities to foster brand awareness and build relationships with key audiences.

About Us:
We are a dynamic and forward-thinking team dedicated to pushing boundaries in channel marketing. Our SEM team structure ensures collaboration and learning, with senior leadership and team leads driving strategy and development. This is an exciting opportunity to grow your expertise in social media marketing while gaining exposure to SEO and PPC in a fast-paced, impactful environment.

Why Join Us?

• Be part of an innovative team driving growth through new channels and platforms.
• Gain exposure to SEO and PPC strategies while strengthening your expertise in social media.
• Opportunity to directly impact the success of our social media pilot program and SEM initiatives.

If you're ready to take the next step in your career and grow with a team that values autonomy, learning, and collaboration, we encourage you to apply!

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.