Social Media Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute a scalable organic social media framework (YouTube, Reddit, Facebook, LinkedIn).
• Implement data-driven engagement strategies to increase audience interactions, traffic, and conversions.
• Optimize organic social media for multiple audiences at different funnel stages.
• Build and manage a strategic Reddit presence, including subreddit development, AMAs, and content repurposing for other platforms.
• Develop a measurement and optimization approach that ensures social efforts contribute to both immediate and long-term goals.

YouTube & Reddit Optimization

• Craft and refine YouTube Shorts and long-form content strategies, optimizing titles, descriptions, keywords, and engagement tactics in collaboration with SEO.
• Develop and execute Reddit engagement strategies, leveraging subreddit participation, AMA hosting, and targeted discussions to grow brand presence and community engagement.

Content Planning & Execution

• Build and maintain a multi-platform content calendar to ensure consistent posting and engagement.
• Collaborate with SEO, PPC, and creative teams to develop and refine content optimized for each platform.
• Develop processes for scaling content production and engagement, ensuring high-quality, high-impact execution.
• Repurpose content for maximum distribution, ensuring key insights and discussions extend across platforms.

Data Analysis, Testing & Optimization

• Track and analyze social media performance metrics (engagement, traffic, revenue impact).
• Develop and execute A/B tests and hypothesis-driven experiments to optimize content formats, post timing, and messaging.
• Measure and refine how social efforts contribute to brand visibility, audience affinity, and overall digital presence.

Collaboration & Learning

• Work closely with SEO and PPC teams to align organic social insights with paid strategies.
• Stay ahead of emerging social media trends, platform updates, and algorithm changes to ensure maximum performance.
• Proactively explore cross-platform content repurposing and engagement tactics for wider audience reach.

Qualifications:

• Proven experience in social media marketing, with a strong focus on YouTube and Reddit.
• Expertise in You Tube shorts, optimizing video descriptions, keywords, and engagement strategies. 
• Deep understanding of Reddit's community dynamics, engagement strategies, and content amplification techniques. 
• Strong ability to analyze data, develop testing frameworks, and refine strategies based on insights. 
• Exceptional communication skills and collaboration skills, with the ability to align social with SEO and PPC efforts. 

Preferred Skills:

• Experience with tools like Google Analytics, YouTube Studio, and Reddit analytical tools. 
• Familiarity with SEO best practices and social search optimization techniques. 
• Knowledge of cross-platform engagement strategies (Facebook, Linked In, Instagram, TikTok, etc.)
• Experience with social listening tools and brand sentiment analysis.

Reporting Structure:
This role reports directly to the Sr. Manager, SEM and will collaborate closely with team leads for PPC and SEO, as well as other specialists and cross-team stakeholders across verticals.

Day-to-Day:

• Schedule and post content across YouTube, Reddit and Facebook, optimizing for engagement and impact. 
• Develop and test hypothesis to refine content formats, posting tactics, and cross-platform distribution. 
• Analyze social media performance, audience trends, and engagement metrics to uncover growth opportunities. 
• Actively engage with online communities, fostering conversations, and strengthen brand presence. 
• Lead content repurposing initiatives, ensuring maximum impact across platforms. 

About Us:
We are a dynamic and forward-thinking team dedicated to pushing boundaries in channel marketing. Our SEM team structure ensures collaboration and learning, with senior leadership and team leads driving strategy and development. This is an exciting opportunity to grow your expertise in social media marketing while gaining exposure to SEO and PPC in a fast-paced, impactful environment.

Why Join Us?

• Be part of an innovative team driving growth through new channels and platforms.
• Gain exposure to SEO and PPC strategies while strengthening your expertise in social media.
• Opportunity to directly impact the success of our social media pilot program and SEM initiatives.

If you're ready to take the next step in your career and grow with a team that values autonomy, learning, and collaboration, we encourage you to apply!

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.