B2C Product Marketing Manager

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Job Overview: The Product Marketing Manager is the strategic leader of all B2C marketing aspects for assigned product lines. This role works closely with marketing leaders, product management, content development, and other company stakeholders to develop and execute B2C marketing growth plans.

Responsibilities:

• Achieve business goals and B2C growth objectives through continuous analysis and performance optimization.
• Partner with performance marketing leaders to develop and execute marketing-led growth plans for assigned markets or products - including, PPC, SEO, Email, Content, Social, Affiliate, etc.
• Partner with Product Management to align marketing and product roadmaps based on product/market opportunity.
• Develop effective go-to-market plans and partner cross-functionally with key business stakeholders to execute plans (Product Management, Marketing, Content Development, Sales, etc.)
• Understands the products and services offering and lead cross-functionally to successfully implement or optimize position, messaging, marketing strategy, and user experience, to drive acquisition and retention.
• Be the voice of the consumer and develop user personas to inform offering, positioning, and messaging across the organization.
• Track performance of products and service offerings in assigned markets and leverage insights to inform the marketing and product roadmaps.
• Supports a variety of internal communications needs to ensure widespread awareness and acceptance of marketing efforts.

Competencies Required:

• 5+ years of Product Marketing experience with a strong B2C background

• Deep understanding of performance marketing channels, including PPC, Organic, Content, Email, Social, Affiliate
• Experience positioning technical products to the general consumer. Experience with regulated markets and products a plus.
• Sharp market research capabilities with an ability to effectively gather, analyze, and disseminate key information and influence decision making based on data.
• Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness.
• Strong written and verbal communication skills and comfortable presenting to senior leadership.
• Ability to drive projects forward while staying laser focused on the big picture and strategy.
• Thrives in a fast-paced and dynamic work environment. Ability to prioritize multiple projects to achieve business objectives.
• Proficient in Google Analytics, BI reporting, and data visualization tools.
• Proficient with Microsoft Office Suite or related software.

• Bachelor's degree in Marketing, Computer Science, Business, or related field preferred

Performance Expectations:

• Leads key initiatives for Product Marketing workflow design which support efficiency, streamline communication, and improve ability to effectively manage priorities.
• Proactively leverages data, customer, and market insights to identify and drive new marketing-led growth opportunities.
• Proactively champions cross-functional teams to facilitate GTM plans that support business goals.
• Successfully launches, tracks and revisits portfolio performance with the goal of meeting forecast.

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.