Marketing Analyst

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Job Summary: As a Marketing Analyst, you will play a key role in shaping data-driven strategies to optimize marketing performance and support overall business objectives. Partnering closely with the digital marketing team and leadership stakeholders, you will transform data into actionable insights through in-depth marketing performance analysis, and strategic segmentation. Your expertise will drive continuous improvement across marketing channels, helping the business make informed decisions that fuel growth and efficiency. 

Key Responsibilities

• Collaborate with the marketing team and cross-functional stakeholders to deliver actionable insights that drive performance improvements. 

• Utilize expertise in analytics reporting and marketing platforms to support timely data-driven decision-making. 

• Regularly analyze campaign and website data to uncover optimization opportunities and inform strategic product decisions. 

• Design ad hoc and request automated performance reports to track key trends, identify profit drivers, and provide recommendations for improvement. 

• Conduct deep-dive analyses through ad-hoc reporting to uncover insights and optimize marketing strategies. 

• Hypothesize, request, and evaluate A/B tests to refine marketing tactics and enhance user experience. 

• Leverage GA4 for website and user funnel analysis, segmentation, and custom reporting. 

• Create compelling data visualizations and reports using tools such as SQL, Python, Google Analytics, Excel, PowerPoint, Looker, and other relevant software to effectively communicate insights. 

Qualifications:

• Strong understanding of performance marketing, campaign analysis, web tracking, and media measurement, with experience setting up reporting dashboards 

• Ability to identify and diagnose data inconsistencies and errors, and reconcile data from multiple sources 

• Proactive curiosity to understand the “Why” behind performance 

• Ability to think strategically and work collaboratively in a fast-paced, dynamic environment 

• Proven ability to balance multiple projects and timelines with attention to detail and accuracy 

• Exceptional communication skills (verbal, written and visual) 

• 3-5 years of analytical experience in Digital Marketing or e-Commerce 

• Ability to self-manage, prioritize, and maintain a high number of complex projects and requests 

• Strong verbal and written communication skills 

• Advanced Microsoft Excel skills (Pivot tables, v-lookups, etc.)

• Familiarity with BI tools like Tableau, Looker, or Domo

• Comfortable using SQL to pull data

Performance Expectations:

Ramp Up Quickly on Marketing Data Sources and Tools

Develop a working understanding of our key marketing data platforms (e.g., GA4, SQL-based datasets, campaign trackers) and reporting tools within the first few months. Be able to comfortably navigate dashboards, understand attribution flows, and ask thoughtful questions that show you’re building context.

Support Ongoing Campaign Analysis and Reporting

Assist in analyzing active marketing initiatives and contribute to building reporting solutions or ad hoc questions by identifying patterns, anomalies, or opportunities for optimization in partnership with the Marketing team.

Take Initiative on Data Quality and Reporting Improvements

As you become more familiar with our tech stack, proactively flag any data inconsistencies, outdated dashboards, or areas where reporting can be simplified. Partner with others to improve how insights are delivered and shared across the organization.

Collaborate Effectively Across Stakeholders

Build strong working relationships with cross-functional stakeholders by being responsive, curious, and thoughtful in meetings and follow-ups. Show that you can interpret business questions, translate them into data needs, and contribute meaningfully to marketing discussions.

Communicate Insights Clearly and Effectively

Distill raw data into clear actionable insights by creating clean reports, summaries, or presentations. Focus on clarity and business relevance - whether in a slide, a dashboard, or a conversation with stakeholders.

Stay Curious and Keep Learning

Stay engaged with new trends or techniques in marketing analytics. Whether it’s learning a new GA4 feature, exploring segmentation strategies, or reading about media attribution - bring a sense of curiosity to the work and share useful takeaways with the team when possible.

Please note this position will pay between $75,000 - $80,000/annually and will be eligible for up to a 5% bonus.

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.