Sr. Product Marketing Specialist - B2C

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

We’re looking for a motivated and curious Sr. Product Marketing Specialist to join our team. This is a fantastic opportunity for someone with early experience in marketing (or strong transferable skills) who wants to learn and grow in product marketing while making a real impact in a fast-moving B2C ecommerce business.

You’ll work closely with our Senior Product Marketing Manager and collaborate with teams across product, content, and digital marketing. Your role will focus on supporting go-to-market activities, optimizing campaigns, and gathering insights to help us grow sustainably.

What You’ll Do

• Lead new product launches and go-to-market campaigns by creating go-to-market plans, coordinating tasks, timelines, and deliverables within the cross-functional team.

• Develop product positioning and messaging, ensuring it resonates with our customers.

• Conduct competitor and market research to provide actionable insights for our positioning, product roadmaps and campaigns.

• Partner with performance marketing teams (SEO, PPC, social), email, and content by providing product input and ensuring campaigns align with strategy.

• Monitor campaign and product performance, prepare reports, and highlight opportunities for optimization.

• Initiate and execute various growth-oriented A/B tests (messaging experiments, landing page optimizations, pricing optimizations) and report findings.

Competencies Required:

• 1–2 years of experience in marketing, product marketing, digital marketing, or related field.

• Bachelor’s degree in marketing, Computer Science, Business, or related field preferred

• A strong interest and experience in B2C marketing, ecommerce, and multi-channel customer acquisition campaigns.

• Analytical mindset: comfortable working with data, reports, and drawing actionable insights.

• Great organizational skills and attention to detail. You can juggle multiple projects, maintain a strategic overview and prioritizing the most significant revenue opportunities.

• Strong written and verbal communication skills.

• Comfortable working with various personalities, maintaining your ground, voicing our concerns, and staying flexible to changing priorities or timelines.

• Open to learning and collaborating closely with the compliance team.

• Curious, proactive, and eager to learn.

Performance Expectations:

• Deliver high-quality GTM campaigns on time and within scope.

• Drive measurable growth through testing and optimization.

• Produce clear and data-driven performance reports.

• Enhance product-market fit through strong positioning and messaging that caters to the target audience.

• Conduct in-depth research and develop high-quality content that aligns with marketing strategies and goals

Base pay for this full remote position will be between $70,000 - $75,000 plus up to a 5% annual bonus.

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EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.